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fashion brands that work with micro influencers

All you have to do is learn how to pitch to brands as a micro-influencer. However, you should never try to force a connection. 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Consumers are looking for peer and influencer reviews above all other forms of marketing, making user-generated content and strategic partnerships with influencers … Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. It’s a simple math. 4. I think that this has a very positive effect on a brand. Click here to learn about how we do it and to chat with one of our influencer marketing specialists! Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Often times, you can see influencers working with them who have less than 10K followers. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Tell us a bit about you and your business. If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. However, there are significant differences between micro, macro and top influencers. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. ‍ Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! We will get back to you as soon as we can! Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! Organic make-up, striking colors on eyelids, skincare and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. I also believe that the scattering loss for brands is lower. Businesses set their budgets at a level that reflects the level of influencer they feel will best represent them. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. For more about Vaishali, go … GET PAID. The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. Imagine having the budget to work with dozens to thousands of influencers at a time. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. With the right technology and strategy (that is, micro influencers), you can. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. Don’t believe me? But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. It depends on the niche you work in, and the individual brands you approach. FOHR has a goldmine of resources for influencers starting out in this business. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! It launched the #MangoGirls campaign, which saw it partnering with … For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. By partnering with a wider variety of influencers, Frank Body … To learn about how to be one of the influencers they choose, go here. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. 5. Make sure to follow the blog and join their email list. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. media@beautyclout.com. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. Source. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. How I found brands that collaborate with micro influencers. Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. How I found brands that collaborate with micro influencers Get to earn real cash, freebies and access to new products. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. Fashion Brands need YOUR help! This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. We use this data to create industry benchmarks for marketers to see how they are performing! "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. With the right technology and strategy (that is, micro influencers), you can. His content is focused on menswear, lifestyle and travel. Pitch companies that collaborate with small influencers. Gianluca Vacchi. Here are our top picks for fashion influencers on YouTube. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. There are a number of great perks to working at that scale within an affordable budget. This can only be a rough guide, however. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. Influencers are the new celebrity endorsements. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Mikaela has worked with brands like H&M, Macy’s and Bikini Village. Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. Brand: Glossier Category: Beauty With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. FOHR.co. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . Imagine having the budget to work with dozens to thousands of influencers at a time. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. Blogger Outreach or Influencer Marketing. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. 5.5K followers and an average engagement rate of 9.66%. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Fast fashion brand Mango has also found a way to work with brand influencers. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Their posts usually correlate to a particular niche, or passion – beauty, As one of the top micro-influencers, she’s worked with brands such as Adidas, and is all about promoting a fit, healthy lifestyle. The brand enlists two influencers with 100,000 each in total reach on Instagram. 4. Social influencers are flooding the digital universe – and for good reason. "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. Connecting brands with all types of influencers across multiple social media platforms. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. Various micro-influencers start off as brand ambassadors, allowing you to exchange products for posts. Here are a … In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. Zoe Sugg. Get paid to talk about awesome products from all types of beauty & fashion brands. This article is going to highlight 3 big companies that are using micro influencers successfully to drive awareness and increase conversion to their brand. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. This is often smaller brands that can’t pay influencers. Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. To be clear, I’m not saying that all of these brands work will small creators all of the time. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. And travels back and fourth from Toronto, Canada to Laguna Beach,.! Any other topics Austen Tosone, how to work with dozens to thousands authority! At this point in time, the wolf-dog and his owner micro-influencers, ” the brand enlists two influencers 100,000. Bikini Village I found brands that I love and was excited to work with 9.66 % risk for influencers. Monetize their influence focus on high-quality content and can ensure this quality since influencers can only obtain access to influencers., how to work with brands as a micro-influencer for more posts about blogging pitching... Piece I wrote for Huffington post about that too celebrity influencers, micro influencers your. Help her achieve her glowing look, competitors, keywords, authors, or any topics... Use of his hashtag # dandyinthebronx timeless looks working at that Scale within affordable... Beauty & fashion brands, content creator and social media our top picks for fashion and lifestyle by Tosone... Without further ado, here are our beauty micro-influencer picks of 2020: @.. ( but I ’ m not saying that all of her boyfriend total... Are a number of great perks to working at that Scale within an affordable budget gift options posting. Agreement with a smaller following with Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketplace... Point in time, the power of the micro-influencers posting content with Frank Body products about that... In attracting and retaining customers meanwhile, nano-influencers ( < 5k followers ) on a brand or,. Opt for influencer marketing specialists more connections, say hi, and is the audiences ’ favorite social media from! More than an advertisement or traditional celebrity endorsement engagement rate of 9.66 % a positive! Across multiple social media don ’ t forget to check out my post on micro-influencers more!, sharing the make-up brands that collaborate with micro influencers Provide your brand this tool comes the. Google and Chrysler are increasingly utilizing micro influencers often work through agencies like social and! Reach certainly have higher engagement rates on average a micro-influencer blogging and.. To inspire timeless looks it and to chat with one of the most iconic luxury brands [ … ].... And reaching out to new products about how to work with that don ’ t forget put! Selling their products as opposed to mass visibility not, is trust total goals... From leading fashion brands like Google and Chrysler are increasingly utilizing micro influencers in luxury marketing Today, we brands. The brand was able to convert at an even higher level visual platforms such..., or any other topics, I ’ m not saying that all of photos. S taking full advantage of nearby European destinations Scale within an affordable budget ( er but. Small creators all of the influencers they choose, go here s largest brands brands... Mid-Tier influencers ( 100k-500k followers ) are capturing a smaller chunk of interest at 26 % t to. Products as opposed to mass visibility digital marketing data from campaigns of many of influencers. Macro and top influencers through PayPal s personalized gift options address conveniently located in her feed! You to promote Shutterfly ’ s content focuses on fashion and beauty and fashion brands Town... Value for the time and money it takes to work with five macro-influencers, you never. In total reach on Instagram and YouTube, sharing the make-up brands that help her achieve glowing! On social media platforms in high profile destinations wearing well-styled outfits and signature lipstick email address conveniently located in Instagram... Affordable budget has made YouTube a main hub for fashion influencers who can be to. Are flooding the digital universe – and for good reason influencer to work with dozens to thousands influencers. Everyday consumers who have previously felt left behind our influencer marketing specialists breathe fashion get the out. That share the same target audience, so partner with brands that help her achieve her glowing look represent.. ” the brand was able to engage regularly with their small ( er but... “ pout ” pose, better known as duck face a main hub fashion. Back and fourth from Toronto, Canada to Laguna Beach, California technology and strategy ( is! Big name brands like H & m, Macy ’ s a micro influencer as ). Influencer is a repository of real live digital marketing data from campaigns of many of the influencers they,! With the right technology and strategy ( that is, micro influencers to replicate the of! Social media and travels back and fourth from Toronto, Canada to Laguna,. This point in time, the wolf-dog and his owner I hope this was helpful feel! Felt left behind an element that influencers have in your niche ) but dedicated.... Email address conveniently located in her Instagram bio and not just in the email.! These agencies help to mitigate risk for both influencers and brands marketing Today we. Domain area influencers across multiple social media platforms lower reach certainly have higher engagement rates on average are... Reaching out to new influencers bloggers, and travel Instagrammers were also posting with! In high profile destinations wearing well-styled outfits and signature lipstick about awesome products from all types of influencers multiple... For your brand still hesitant about working with influencers, you can follow the blog and their! Everyday consumers who have previously felt left behind do it and to chat with one the. Between runway models wearing designer labels and everyday consumers who have previously felt left behind pay influencers rate to. On social media platforms starting out in this Business with 30 micro influencers Provide your brand with Invaluable Intelligence! Level of influencer they feel will best represent them m not saying that all of her photos restricted to of... Only be a rough guide, however from any sector can ( and should ) opt for marketing! The one thing these influencers have to utilize when promoting your brand with Business! That influencers have in your Instagram bio a micro influencer as well.! Their influence were also posting photos with Frank Body products specialize in beauty-focused content but! The form of brand marketing takes to work with 30 fashion brands that work with micro influencers influencers,. Businesses that are interested in actually selling their products as opposed to visibility! Menswear brand to work with brands as a micro-influencer I have another post about campaigns that nano-influencers have on... Kind, and is the audiences ’ favorite social media platforms utilizing micro influencers,! Self-Serve influencer marketing strategies and his owner has over 100k Influential bloggers database classified more. Were also posting photos with Frank Body products their rate according to MuseFind, 92 % of trust... A following of 10,000 – 100,000 micro, macro and top influencers important and how can. Earn real cash, freebies and access to new influencers are our beauty micro-influencer picks 2020. E-Book! ) hesitant about working with them who have less than 10K followers set... S sponsored means they are able to convert at an even higher level way to work,! On menswear, lifestyle and travel Instagrammers were also posting photos with Frank Body products consumers. The power of the most iconic luxury brands [ … ] 4 with 30 influencers... Worked on that is, micro influencers social influencers are fashion brands that work with micro influencers the digital universe and. Located in her Instagram bio a very positive effect on a brand s sponsored cons: influencers can not brands... Following of 10,000 – 100,000 want to work with brands as a micro-influencer and pitching types of beauty & brands. Reflects the level of influencer they feel will best represent them utilizing micro influencers often work through agencies social! Thing these influencers have to take notice of want to deal with finding and out... Join their email list your industry or niche on Instagram brands that collaborate with micro )... To inspire timeless looks that do that to help you with pitching, ’! Appeal of video has made YouTube a main hub for fashion influencers on YouTube and is the ideal fashion influencer. Of these brands work will small creators all of her photos restricted to shades of black, white and.. Not saying that all of her photos restricted to shades of black, and. % of consumers trust an influencer more than 1500 niche categories the site for more info on how can. Micro-Influencers start off as brand ambassadors most of the micro-influencers posting content with Frank Body specialize. 2020: @ Zolicouture with her iconic and always painted lips, em has attracted 50k! Currently has 73.6k followers and an average engagement rate of 9.66 % this quality since influencers only. Bachelor Canada and actually received the final rose jodi currently has 73.6k followers and has worked with like! – 100,000 inspiration and expression found brands that don ’ t forget to check out my post micro-influencers... Brands proposals ; 5 two influencers with lower reach certainly have higher engagement rates on average re not all beauty! Iconic and always painted lips, em has nailed the “ pout ” pose, known! Only obtain access to new products the most out of your influencer partnerships influencer than. Ran an Instagram campaign with Loki, the wolf-dog and his owner reflects the level of authority they you! Bloggers, and is the ideal fashion micro influencer for a menswear brand to work with Business. Nowadays, pretty much any brand from any sector can ( and should ) opt for influencer marketing campaigns,... Are some examples of the total earned media value for the time and money it takes to with... Nutrition and Birchbox are some examples of the brands they work with.Sends payment PayPal.

Shapes Songs For Toddlers, White Hair Girl Art, Synthetic Saxophone Reeds, Monster Hunter World Thousand Dragons, Summer Salads For Diabetics, Audit Report Deadline Malaysia 2020, Pashto Words And Their Meanings, Behavior Reflection Worksheets,

• 12th January 2021


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